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How to (and Why) to Clarify Your Marketing Message The average person spends 30 percent of their time daydreaming. In fact, much of the time we are talking with others, listening to speeches, scrolling through our phones, and even eating a meal, we are completely checked out. Sadly, this means most of the time we are trying to explain something important to somebody, they’re fighting the temptation to daydream. Unless. The only tool known to man that can stop people from daydreaming is story. When we start to hear a story, we stop daydreaming and pay attention. Story is that powerful. In the next four weeks, we will take a closer look at the elements of story and help you craft a clearer and clearer message. No matter what project you’re working on, being able to talk about it in an engaging way will attract the resources you need to make the project a success. TIP OF THE WEEK: Know how to filter your marketing message through the elements of a story in order to engage an audience. Leadership Made Simple Donald Miller
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