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Your story is a way of explaining what you do that engages people and makes them want to join. INVITE THEM INTO A STORY THE STORY OF YOUR MISION Start with the problem you or your company helps people overcome Agitate the problem to make it even worse. Position yourself, your company, or your product as the resolution to the problem. Describe the happy ending people will experience if they use your product to resolve their problem.
Here is an example: Most people hate leaving their pet at a kennel when they travel. They feel guilty as they picture their lovable pup’s sad eyes watching and waiting behind the bars of a cage until they return. At Pet-Paws Paradise, we play with your pet for at least eight hours each day so they are constantly preoccupied and happy while you travel. They go to bed each night exhausted, dreaming of all the fun they had that day. When you leave your pet with us, you know your pet is safe and happy so you can feel great like the terrific pet owner you are! Leadership Made Simple Donald Miller
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